Brand Design

Visual identity in tech-consulting

Brand book, stationary, miniature car and copper sculpture
In short
The visual identity, logotype, communication guidelines, office interior design and website for the tech-consulting company EFK.
Client
EFKAB
Collaborators
Sphinxly Digital Agency • Mikael Lezdins • Mattias Kirvesniemi • Ulla Markström
Project Type
Brand Design
Project Year
2016

Visual Identity for tech-consulting company EFKAB

Energi Funktion Komfort, or EFK, is a Swedish tech-consulting company in the construction industry. They aim high and stand for equality and diversity and believe that you being happy at work is the best thing for everyone. Awarded "Dagens Industri's Gasellen" for the fastest growing companies in Sweden. CEO Mikael Lezdins was also nominated to "Årets Unga VD" in 2016.

Collaborating since 2015

Our collaboration started in 2015 and it's a bliss working with the people at EFK. The new logo, visual identity, communication guidelines and interior design are finalised in 2016. Since then they have also updated their new website.

Design process

I put a lot of effort into the process before designing, to make sure we clearly defined their needs and goals. I wanted to help EFK to lead by example in an industry that can otherwise be a bit dull and stale. An update was needed and we wanted to break new ground and show everyone that EFK is a force to be reckoned with.

Leading by example

The visual identity is breathing trust, care, attentiveness, calm and dedication. Combined with the warmth and joy of the people working at EFK, they hope to bring competition and inspiration to the industry. Leading by example.

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Brand book spread with copper and cognac leather
Brand book spread showing the photographic style
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Overview of the EFK visual identity
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Blue brand book cover with white logo
Detail of brand book copper and leather spread
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Brand book, stationary, miniature car and copper sculpture
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Copper sculpture on blue background
Blue spray painted magazines background
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Do you need a creative lead or a designer? Maybe you need a logotype, design guidelines, a website, a whole new visual identity, or just some extra hands on deck in your team? Reach out and I will get back to you within 2 business days!

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