I wanted this project to show the two sides of something, portray perspectives and to reflect both on myself and how people in general can see things. Everything has two sides to it. I used everyday objects and tested different techniques using light to portray the objects in different perspectives. Multiple photoshoots later I realised that the negative space was actually more interesting than the actual object.
It evolved into a project where I wanted to abstract these objects, mostly using their negative space, creating a kind of logo or symbol for each of them.
I made a vector symbol of each and then used a projector to project these logos onto a black paper background, and started shooting them. I felt they were lifeless in a way I didn't like, not telling their whole story. By mistake I moved the camera while shooting with a longer exposure, and there it was: The symbols came to life. Using slow shutter speed I was able to give each symbol their own character, their own story.
There are 24 different symbols. And on the back of each page you can see the object I abstracted. They are put together in a loose page book contained in a handmade clot-covered box with a light box and magnets to close.
Do you need a creative lead or a designer? Maybe you need a logotype, design guidelines, a website, a whole new visual identity, or just some extra hands on deck in your team? Reach out and I will get back to you within 2 business days!
